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kkvision Blog

Knowledgebase, Case Studies & more

Welcome to our blog! Here you will find knowledgebase-articles, practical case studies, company insights and the latest news. Whether you're looking for in-depth knowledge, inspiring success stories or the latest industry trends - you'll find it here.

Learn from our experts and find the best solutions for your challenges.

HubSpot ERP Integration

Knowledgebase

The integration of ERP and HubSpot is key to digital efficiency. A seamless connection between your ERP system and HubSpot lays the foundation for a digitally connected business. In this article, we’ll explore what defines a HubSpot-ERP integration, which success factors are crucial for implementation, and how you can use it to automate processes, eliminate data silos, and drive targeted growth.

kkvision is Trusted Partner on OMR Reviews

News & Trends

We are delighted that our software expertise and best practices with the HubSpot Service Hub have now earned us a place on OMR Reviews (a German marketing platform)! A huge thank you to our customers for their trust and to OMR for the quick onboarding.

HubSpot Breeze AI: Create & Repurpose Content with AI

Knowledgebase

HubSpot Breeze AI is a powerful AI solution that goes far beyond traditional text generators. This AI tool does much more than just write text: Breeze AI combines automated content creation, personalization, workflow optimization, and data-driven recommendations in a single platform – fully integrated into the HubSpot ecosystem. What features are behind Breeze AI? This article provides a compact overview.

kkvision x SQL Projekt AG - HubSpot Content Hub Project

Case Studies

With the successful go-live of the TRANSCONNECT website and the Business Integration Day website, we have created a strong digital setup together with SQL Projekt AG - both visually and functionally. Our role: technical and conceptual support partner in web development with a focus on HubSpot - specifically the Content Hub.

Create an E-Invoice with HubSpot

Knowledgebase

The obligation to issue electronic invoices is an important step toward a digitized and transparent economy. Companies should start transitioning early to meet the new requirements on time and avoid potential sanctions. The following article discusses how to create an e-invoice with HubSpot.

SEO is not a sprint – long-term SEO efforts pay off.

Case Studies

ChatGPT: More than two years ago, we launched an SEO project with our client, Bolzhauser AG, with the goal of achieving sustainable visibility and organic growth. How did we accomplish this? We leveraged continuous analysis and strategic adjustments as key success factors: The foundation for long-term success lies in data-driven decisions and ongoing optimization. A major focus was on content strategy and content creation around the topic of "AI & Automation." Developing and executing a strong content strategy is crucial for delivering relevant content to the target audience. Keeping up with new technologies is essential to automate processes and save valuable time. We also carried out a homepage relaunch to enhance user experience and performance. An optimized user experience leads to longer time spent on the site, returning visitors, improved SEO rankings, and ultimately, higher conversion rates. Additionally, we optimized the cookie banner for better compliance and usability. When users can make their choices quickly and intuitively, it creates a seamless user experience, reduces bounce rates, and encourages interaction with the website.

Accessible Website – Implementation with HubSpot

Knowledgebase

With the Barrier-Free Accessibility Strengthening Act (BFSG) coming into effect in June 2025, compliance with standards such as the WCAG (Web Content Accessibility Guidelines) will become a legal requirement. Learn how to create accessible websites with HubSpot—ensuring not only compliance with legal regulations but also meeting the expectations of your users.

CRM Strategy: Top 10 Examples + Definitions [2026]

Knowledgebase

Customer Relationship Management (CRM) helps companies to build long-term customer relationships and increase sales. And a suitable strategy is essential to succeed. In this article, you will learn all you need to know about successful CRM strategies and receive concrete, practical examples.

Digitalization MEETS Tradition – Our Visit to Der Pschorr in Munich

Insight kkvision

On January 23rd, our CEO Kathi and CTO Luca visited the traditional inn Der Pschorr in the heart of Munich. In an engaging discussion with the business development team, topics such as CRM and marketing automation took center stage. Der Pschorr embodies true Munich tavern culture, featuring regional products and Bavarian traditions—while also showcasing an impressive spirit of innovation. The dialogue between tradition and digitalization was truly inspiring!

ERP & CRM Explained! [Incl. Graphics]

Knowledgebase

ERP & CRM form the basis of a digitalised company. In this article, you will learn everything about these two systems, factors to consider when introducing them, and how they can benefit your company.

Sebastian Küstermann becomes Chief Consulting Officer.

Insight kkvision

We are excited to announce that our Head of Web Development, Sebastian "Basti" Küstermann, has officially taken on the C-level role of CCO at kkvision, effective immediately. With his extensive expertise, over 20 years of experience, and strong dedication, Sebastian is the perfect fit to lead our consulting services and team while driving strategic growth in this area. We look forward to the success and innovations he will bring to our team and sincerely congratulate him on his new role as Chief Consulting Officer of kkvision GmbH! Want to learn more about our team? Visit our website: https://lnkd.in/d38-KgFq.

Successful kickoff for our new project!

Insight kkvision

With an exciting workshop, we laid the foundation for implementing HubSpot at our client DACHCOM. DACHCOM is a full-service agency for brand communication, supporting companies with creative and strategic solutions in marketing, branding, and digital. Together, we aim to create a data-optimized, seamlessly integrated, and user-friendly HubSpot platform for DACHCOM—connecting and automating sales and marketing for maximum efficiency. What was the focus of the workshop? Gaining a deep understanding of existing processes and tools Analyzing pain points that slow down the current workflow Defining the target state to set clear goals for the future A huge THANK YOU to DACHCOM, especially Marcel Eugster and the sales and online marketing teams, for the hospitality, productive discussions, and inspiring insights. We’re excited for the next steps and to bring our expertise into this project to ensure its success. Here’s to a strong partnership!

Salesforce Administration: Definition, Tips & Advice (Englisch)

Knowledgebase

Salesforce Administration is a key role in the CRM system of the same name. The complex position contributes greatly to business innovation and business progress. The training is correspondingly demanding.

Salesforce Pardot: Three Success Stories and Explanation

Case Studies

Are you looking for a suitable marketing automation tool for your B2B communication? In this article, I will show you the possibilities Pardot offers you and in which cases it is even indispensable for you

AI, ChatGPT & CRM: 7 Useful Prompts for IT Support

Knowledgebase

Increase the Efficiency of Your IT Support with AI. In this article, you'll find practical ChatGPT prompts to enhance your CRM workflow.

AI, ChatGPT & CRM: How to use prompts for effective marketing

Knowledgebase

Combine the power of your CRM with the efficiency of artificial intelligence. Find out in this article how you can give your marketing an extra boost with the help of ChatGPT

Email Marketing Automation

Knowledgebase

Email marketing automation is a powerful tool that allows businesses to automate and optimize their email communication. Through predefined workflows and triggers, personalized emails can be automatically sent based on customer behavior, interests, and the stage of the customer lifecycle. This automation through software like Salesforce or HubSpot leads to improved efficiency and effectiveness of the messages

Sometimes your business evolves faster than your own processes. That’s why our client, vilisto GmbH, said – now is the time for a change.

Insight kkvision

We had an exciting time visiting our client, vilisto GmbH, in Hamburg for an in-depth workshop. During this session, the client walked us through their current processes, highlighting what works well and the challenges they face. For our team, gaining these insights was essential to understanding their workflow. As vilisto continues to grow, its processes must evolve within the CRM’s capabilities to best support both the sales and operations teams. In the coming months, we will focus on improving processes, optimizing handovers between teams, and restructuring the system to ensure the vilisto team can work with their CRM as efficiently as intended. These discussions are invaluable, providing us with the necessary insights to develop tailored solutions that enhance efficiency and effectiveness. We’re excited to collaborate closely with vilisto to refine and optimize their CRM strategy, ensuring it fully supports their business goals. A huge thank you to vilisto for the preparation and warm welcome!

Small tools, big impact - integrations for CRM and marketing platforms

Knowledgebase

The integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) systems represents a pivotal shift in managing customer relationships. It changes the way businesses interact with their customers. Companies that proactively integrate AI into their CRM strategies are poised for future success and well-equipped for data-driven competition

Salesforce Experience Cloud

Knowledgebase

Are you looking for a suitable tool to digitize your business and enhance customer experience? In this article, I'll show you the possibilities that the Salesforce Experience Cloud offers and for which use cases it's worth considering.

HubSpot Commerce Hub

News & Trends

Have you heard about the Commerce Hub? In this article, we'll bring you up to speed and provide information about the new HubSpot tool for processing and centralizing payments.

Taking Off with HubSpot CMS - A Case Study of a Client Project

Case Studies

he HubSpot Content Management System is a valuable tool for implementing websites. Let's examine a client project to see how its flexibility and user-friendliness can efficiently realize and enhance web projects.

B2B Marketing Automation: Practical Scenarios & Pro Tips

Case Studies

B2B Marketing Automation is a very powerful tool. It makes your day-to-day tasks easier, ensures happier customers, and takes your marketing to a whole new level. In this article, we present real-life application examples and share essential tips to make your marketing automation a complete success

AI, ChatGPT & CRM: How to use prompts for effective marketing

Knowledgebase

Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) and opening up unlimited possibilities. Explore how you can leverage ChatGPT and others to make your CRM and work processes more efficient

Sales Automation 2026: Definition, Tools, Tips

Knowledgebase

Contact management, online appointment scheduling and automated lead management are just a few of the many uses of sales automation. It relieves sales staff of routine tasks so that they can focus on sales.

CRM & Marketing Automation: Comparison + Practical examples

Knowledgebase

Modern companies can hardly do without CRM and Marketing Automation. But where are the boundaries and where do they blur? How can both systems be combined and get the most out of it? You will find out in this article. In addition, we present several application examples, explain the advantages of integration and show specific linking options

AI, ChatGPT & CRM: Prompts for exceptional customer service

Knowledgebase

AI, CRM & Customer Service - an Unbeatable Trio. Discover how you can elevate your customer service and CRM to the next level with ChatGPT prompts.

CRMs in the AI Era

News & Trends

The integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) systems represents a significant shift in managing customer relationships. It changes the way businesses interact with their customers. Companies that proactively integrate AI into their CRM strategies are poised for future success and well-equipped for data-driven competition.

Marketing Automation 2026: Definition, Tools, Tips

Knowledgebase

Email marketing automation is a powerful tool that allows businesses to automate and optimize their email communication. Through predefined workflows and triggers, personalized emails can be automatically sent based on customer behavior, interests, and the stage of the customer lifecycle. This automation through software like Salesforce or HubSpot leads to improved efficiency and effectiveness of the messages.

Salesforce Service und Field Service Cloud

Knowledgebase

Would you like to know how you can provide even better service with excellent software? Whether digital, over the phone, or with field employees, Salesforce offers powerful products that provide your customers with the experiences that make them happy.

Salesforce Experience Cloud

Knowledgebase

AI, ChatGPT & CRM: How to use prompts for effective marketing

Knowledgebase

Combine the power of your CRM with the efficiency of artificial intelligence. Find out in this article how you can give your marketing an extra boost with the help of ChatGPT.

Zoho CRM: Features, Benefits and Business Applications

Knowledgebase

Zoho is one of the best-known providers of cloud-based business software. In sales in particular, the CRM platform helps companies to organise leads and contacts centrally, keep track of sales opportunities and streamline processes. The solution can be expanded as required with additional applications for marketing, accounting or human resources management. This allows different business areas to be linked together and processes to be managed much more efficiently.

Salesforce Marketing Cloud

Knowledgebase

In our article, you will learn everything you need to know about the features and benefits of the software and which types of businesses it is best suited for.

ERP Implementation: Implementing an ERP System Step by Step

Knowledgebase

The implementation of an ERP system is a strategic decision that goes far beyond a purely IT-related measure. Its purpose is to digitalize core business processes, optimize workflows, and make data consistently available across the entire company. During the analysis and planning phase, the foundations for project success are established: objectives, requirements, and existing processes are systematically recorded and aligned with the corporate strategy. This creates a clear roadmap for selecting and implementing an ERP system that not only meets technical requirements but also actively contributes to the further development of the company.

Pipedrive CRM: Features, Costs, Benefits, and Comparison with Other CRM Systems

Knowledgebase

A good CRM system is essential today for efficient sales and sustainable growth. Pipedrive is one of the best-known CRM solutions for sales teams looking to structure and automate their sales processes. The tool places particular emphasis on visual pipeline management and ease of use.

Zoho Invoice: The Smart Solution for Invoices, Quotes, and Automation

Knowledgebase

Zoho Invoice is a cloud-based invoicing software designed specifically for freelancers, the self-employed and small businesses. The tool enables users to create invoices, quotes and estimates efficiently, automate processes and manage their finances clearly – all completely free of charge.

Answer Engine Optimization (AEO): The new must-do discipline following SEO

Knowledgebase

How to ensure that your company gets and stays visible in the answers provided by ChatGPT, Perplexity, and Google AI.

Loop marketing with HubSpot: how the new growth engine for companies works

Knowledgebase

Loop marketing is much more than just a buzzword – it is the logical evolution of the classic marketing funnel into a system that focuses on continuous, self-reinforcing growth. This approach unleashes its full potential when combined with a CRM platform such as HubSpot, because data, processes and communication are linked together in a closed loop.

Microsoft Dynamics 365: Features, modules, costs and implementation within an organisation

Knowledgebase

Microsoft Dynamics 365 is one of the leading business platforms for organisations looking to digitise, streamline and scale their processes. The solution combines CRM and ERP functionalities within a modular cloud platform, making it particularly relevant for organisations with growing needs in terms of data, automation and efficiency.

HubSpot AI Integration with Make

Knowledgebase

The HubSpot AI integration with Make connects HubSpot with the no-code platform Make.com to easily implement AI-powered automations in marketing, sales, and service. kkvision supports you from concept to implementation.