The buying process starts much earlier today than it did a few years ago. While customers and prospects traditionally became aware of you through a visit to the city center or through friends and acquaintances, the initial contact is now mostly digital. For example, if you run a local B2B company in Bavaria, interested parties will first start their search on Google. Various websites are then examined and providers compared with one another.
As a rule, your potential customers do not contact you immediately. Rather, a few days and possibly even weeks pass in which social media channels are examined, friends and acquaintances are interviewed and reviews are read on the Internet. If you offer the best value for money from the customer's point of view, the interested party will finally contact you after carefully weighing the advantages and disadvantages.
HubSpot makes it possible to map this complete customer journey from the beginning of interest to the conclusion of the purchase. You receive transparent key figures for all of your marketing activities. This allows you to optimize the individual touch points and the entire customer experience step by step. So you no longer have to resort to countless different providers, you only need a single tool for marketing automation.
Katharina Krug
CEO & Founder
Katharina is largely responsible for the fact that kkvision can write so many success stories with its customers. Because without Katharina as Founder and Managing Director, kkvision would not exist at all. After studying Media Informatics, she started out as an entrepreneur in the field of CRM and Marketing Automation.
Katharina not only keeps an eye on the big picture, but also on each individual project and the needs of each customer and employee. As a supervisor, she supports new project managers with her experience and provides important creative food-for-thought when problems arise.
Outside of work, Katharina appreciates good food and creativity. She has already recreated one Picasso piece or the other, with Lego. She also always looks forward to loud engine noise and squeaking rubber when Formula 1 does its laps on race weekends.