Your Marketing Automation Agency | kkvision

Would you like to digitize and automate your company? We are experts in marketing automation and have already successfully implemented numerous projects. From regional companies to large international corporations. We take your marketing to the next level!

  • Marketing-enthusiastic computer scientists
  • We burn for results
  • Extensive experience in the field of data protection

CRM HubSpot Marketo Salesforce Inbound Marketing Lead Nurturing Keyword

What does Marketing Automation include?

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Marketing Automation tools are evolving into all-in-one systems. They no longer only cover the area of ​​marketing, but also the automation of other areas of the company such as sales, service or web development. All of these areas can be linked and optimized thanks to suitable marketing automation software. As a result, the modern tools form the basis for extensive digitization of companies and company processes.

Marketing automation uses algorithms to record and automate recurring processes that affect a large number of people. In essence, it is about the digitization of previously analog processes.
Marketing automation agency_digitization

Among other things, the smart tools are able to automatically record, evaluate, qualify and divide new leads into individual target groups. This process is also known as lead nurturing. The evaluated leads can then be automatically filled with suitable content and further qualified up to the desired closing goal. The basis for this is high-quality content with real added value for the respective target group.

Marketing Automation Agency_Customer Journey

Marketing automation systems can cover the entire customer journey. This makes it possible to place suitable content in all three phases (awareness, consideration & decision) of the customer journey and to pick up the prospect according to his individual needs. Not only will this ensure happier customers, it will also noticeably increase the conversion rate and return on investment.

The large-scale automation and digitization of business processes affects all sectors and can be implemented by almost every company. From small local businesses to large international corporations.

Marketing automation is a long-term investment, which takes about half a year or more until the costs pay off. In addition to numerous satisfied new and existing customers, your sales and profits will increase significantly. Processes become significantly more efficient and your employees are relieved. Overall, your entire company will take a big step forward in growth. Digitization is not only the future, but has long been the present.

What can marketing automation look like?

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In the following, we would like to introduce you to three of the projects we have carried out in the field of marketing automation so that you can get a better understanding of the possibilities.

Marketing Automation Agency_Advantages

Marketing-enthusiastic computer scientists

Our unique selling point is that we combine technology, IT, marketing and sales. Our team of experts is well trained in all areas and knows how to link the different focal points with one another across disciplines. We can not only report theoretically about marketing automation, but actually put it into practice. This gives you both integration and optimization of your system as well as ongoing support from a single source.

We burn for results

Our team consists of young, motivated and technology-savvy employees. We are able to think outside the box and identify potential for optimization across processes. Marketing and IT are our passion.

We understand complex algorithms and can implement your project with a hands-on mentality. Our goal is to always achieve the best possible result for our customers.

Extensive experience in the field of data protection

We can look back on numerous successfully completed projects with customers from a wide variety of industries.

Over the years we have built up extensive expertise in the field of data protection and can implement automation in compliance with the GDPR. Your data is therefore optimally protected.

This is how we do it

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  • 1. Evaluating the current situation
  • 2. Technical implementation
  • 3. Aftercare & Training

1. Evaluating the current situation

The beginning of a new cooperation starts with a kick-off meeting between you and us. This usually lasts between one and a half to two hours and is used to get to know each other and to record your previous activities.

We then create a technical audit of your processes and systems and thus get a more comprehensive overall picture. From this we can discover previous strengths and potential for improvement and make concrete recommendations for action.

2. Technical implementation

If you agree to the recommendations for action, we will develop a detailed project plan that records the necessary work steps to cover the recommendations. We also define milestones and deadlines to be reached.

As soon as the plan has been determined, we promptly start with the technical implementation of your automation project. We stand for a fast, practical and GDPR-compliant way of working.

3. Aftercare & Training

After successful implementation, we offer our customers ongoing care and further support. We keep an eye on innovations and updates for you and ensure that your system works perfectly.

Furthermore, we offer training courses for your employees on all aspects of the new tool and grant continuous optimization.

What our customers say about us

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Our experts in Marketing Automation

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Katharina Krug

CEO & Founder

Katharina is largely responsible for the fact that kkvision can write so many success stories with its customers. Because without Katharina as Founder and Managing Director, kkvision would not exist at all. After studying Media Informatics, she started out as an entrepreneur in the field of CRM and Marketing Automation.

Katharina not only keeps an eye on the big picture, but also on each individual project and the needs of each customer and employee. As a supervisor, she supports new project managers with her experience and provides important creative food-for-thought when problems arise.

Outside of work, Katharina appreciates good food and creativity. She has already recreated one Picasso piece or the other, with Lego. She also always looks forward to loud engine noise and squeaking rubber when Formula 1 does its laps on race weekends.

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Luca Körner

CTO & Managing Director

Luca is the Chief Technical Officer and Managing Director at kkvision. So, it's no surprise that he chose to pursue a career in the technical field right from the start. Before studying IT, Luca had already exerted the Event Technician trade, with a focus on audio and frequency technology. After graduating, he devoted himself primarily to IT security.

Luca is a thinker and leader. As a Project Manager, he gives each project the structure and dynamic it needs to achieve the best possible result in the most effective way. His cross-industry project experience, but above all in the area of software solutions and CRM, gives him the sovereignty that is important in large projects.

Luca is also a pack of energy in his free time. Sailing or climbing is the best way for him to relax, after a hard day's work. He is also considered a friend of cultivated music.

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Dimitar Mihaylov

Administrator & Developer

As an IT administrator and developer, Dimitar skillfully implements all customer requests in various projects. He is very familiar with the areas of Marketing Automation and the administration of CRM systems, as well as Web Development.

Dimitar acquired the technical basics during his Computer Science studies at the renowned RWTH Aachen University. As a student assistant, he took his first steps in the world of work. After graduating, he also gained initial project experience as a Developer. He has been contributing his expert knowledge to kkvision since September 2022.

Even in his free time, Dimitar rarely stands still. Whether on the tennis court, in the gym, or while hiking - there is always movement. However, Dimitar also appreciates relaxing with good music or a brilliant film and gaining strength and inspiration for the next project.

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Sebastian Küstermann

Project Lead & Developer

As an accomplished project manager and developer, Sebastian is the driving force behind our projects. His professional career is characterized by extensive experience in business development and management. Within his exciting career, he specialized in web development and independently developed a variety of SaaS systems.
 
Sebastian has been a founder, web developer and programmer for almost 20 years and is an absolute expert in his field. His extensive knowledge and skills ensure that the projects he leads always meet the high expectations of our clients. In doing so, he continually proves himself as a leader with vision, solution orientation and team spirit.
 
In his spare time, Sebastian enjoys the van life and spending time with his children. He is also passionate about anything with screens or cables, which underlines his passion for technology.
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Kezia Adesanya

Administrator & Developer

As an IT administrator and developer, Kezia ensures the smooth implementation of customer requirements in various projects. Her specialty includes Marketing Automation and Web Development. But also the modeling of databases for the optimal use of CRM and CMS software, as well as system administration, are part of it.

Kezia was able to acquire expertise in the field of software development as well as in the field of Project Management in the Bachelor's degree program in Industrial Engineering and Management, and has already brought this knowledge to bear in many projects. As a true "techie" you can feel her passion for her work. In a good mood and always motivated, Kezia is always available to customers and her team.

In her free time, Kezia likes to hit the dance floor. Either classic with salsa, or a little wilder with raves. Besides music, Kezia also enjoys other forms of art, most notably colorful anime.

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Tilman von Werthern

Operating Manager

As Operating Manager, Tilman is responsible for the implementation and supervision of marketing automation processes. He acts as an absolute specialist both as a Developer and as a Project Manager. Even the most complex sales pipelines are in good hands with him.

Tilman learned the theoretical basics primarily during his Computer Science studies. He then worked on various projects in the field of app and web development. Together with kkvision, he discovered and deepened his current specialty of CRM system administration and marketing automation. Because Tilman just can't quench his thirst for knowledge, he's currently pursuing a Master's degree in Computer Science.

Even in his free time, Tilman doesn't want to completely rest. This is not only due to his passion for coffee, but above all to his various sporting activities, above all racing bikes, bouldering and sailing.

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Katharina Krug

CEO & Founder

Katharina is largely responsible for the fact that kkvision can write so many success stories with its customers. Because without Katharina as Founder and Managing Director, kkvision would not exist at all. After studying Media Informatics, she started out as an entrepreneur in the field of CRM and Marketing Automation.

Katharina not only keeps an eye on the big picture, but also on each individual project and the needs of each customer and employee. As a supervisor, she supports new project managers with her experience and provides important creative food-for-thought when problems arise.

Outside of work, Katharina appreciates good food and creativity. She has already recreated one Picasso piece or the other, with Lego. She also always looks forward to loud engine noise and squeaking rubber when Formula 1 does its laps on race weekends.

X

Luca Körner

CTO & Managing Director

Luca is the Chief Technical Officer and Managing Director at kkvision. So, it's no surprise that he chose to pursue a career in the technical field right from the start. Before studying IT, Luca had already exerted the Event Technician trade, with a focus on audio and frequency technology. After graduating, he devoted himself primarily to IT security.

Luca is a thinker and leader. As a Project Manager, he gives each project the structure and dynamic it needs to achieve the best possible result in the most effective way. His cross-industry project experience, but above all in the area of software solutions and CRM, gives him the sovereignty that is important in large projects.

Luca is also a pack of energy in his free time. Sailing or climbing is the best way for him to relax, after a hard day's work. He is also considered a friend of cultivated music.

X

Dimitar Mihaylov

Administrator & Developer

As an IT administrator and developer, Dimitar skillfully implements all customer requests in various projects. He is very familiar with the areas of Marketing Automation and the administration of CRM systems, as well as Web Development.

Dimitar acquired the technical basics during his Computer Science studies at the renowned RWTH Aachen University. As a student assistant, he took his first steps in the world of work. After graduating, he also gained initial project experience as a Developer. He has been contributing his expert knowledge to kkvision since September 2022.

Even in his free time, Dimitar rarely stands still. Whether on the tennis court, in the gym, or while hiking - there is always movement. However, Dimitar also appreciates relaxing with good music or a brilliant film and gaining strength and inspiration for the next project.

X

Sebastian Küstermann

Project Lead & Developer

As an accomplished project manager and developer, Sebastian is the driving force behind our projects. His professional career is characterized by extensive experience in business development and management. Within his exciting career, he specialized in web development and independently developed a variety of SaaS systems.
 
Sebastian has been a founder, web developer and programmer for almost 20 years and is an absolute expert in his field. His extensive knowledge and skills ensure that the projects he leads always meet the high expectations of our clients. In doing so, he continually proves himself as a leader with vision, solution orientation and team spirit.
 
In his spare time, Sebastian enjoys the van life and spending time with his children. He is also passionate about anything with screens or cables, which underlines his passion for technology.

X

Kezia Adesanya

Administrator & Developer

As an IT administrator and developer, Kezia ensures the smooth implementation of customer requirements in various projects. Her specialty includes Marketing Automation and Web Development. But also the modeling of databases for the optimal use of CRM and CMS software, as well as system administration, are part of it.

Kezia was able to acquire expertise in the field of software development as well as in the field of Project Management in the Bachelor's degree program in Industrial Engineering and Management, and has already brought this knowledge to bear in many projects. As a true "techie" you can feel her passion for her work. In a good mood and always motivated, Kezia is always available to customers and her team.

In her free time, Kezia likes to hit the dance floor. Either classic with salsa, or a little wilder with raves. Besides music, Kezia also enjoys other forms of art, most notably colorful anime.

X

Tilman von Werthern

Operating Manager

As Operating Manager, Tilman is responsible for the implementation and supervision of marketing automation processes. He acts as an absolute specialist both as a Developer and as a Project Manager. Even the most complex sales pipelines are in good hands with him.

Tilman learned the theoretical basics primarily during his Computer Science studies. He then worked on various projects in the field of app and web development. Together with kkvision, he discovered and deepened his current specialty of CRM system administration and marketing automation. Because Tilman just can't quench his thirst for knowledge, he's currently pursuing a Master's degree in Computer Science.

Even in his free time, Tilman doesn't want to completely rest. This is not only due to his passion for coffee, but above all to his various sporting activities, above all racing bikes, bouldering and sailing.

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Would you like to automate your company? We are at your disposal with concentrated competence!

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Arrange a free and non-binding initial consultation now!

Frequently Asked Questions

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How much does Marketing Automation cost?

Since the costs depend on the choice of platform and the complexity of the project, there is no general answer to this question. In addition to the license costs, there are agency costs if you have the automation carried out by service providers.

Once implemented, the systems require species-appropriate care and further support. Marketing automation tools are constantly evolving. Since a great deal of technical know-how in the field of IT is required for implementation, it is advisable to place the project in the hands of experts right from the start.

In the long term, this solution is in most cases faster, cheaper and significantly more profitable than your own implementation attempts. Experience has shown that these are characterized by installation errors that have to be corrected by specialists afterwards and are therefore significantly more expensive.

What about data protection?

As with all projects in the field of digitization, marketing automation also generates a large amount of sensitive data that needs to be protected. Thanks to our many years of experience, we are well trained in data protection and can implement tools and processes in compliance with GDPR. We protect your data to the highest degree.

When can I expect the Return on Investment?

The ROI sets in after about six months to a year. Continuous optimization and adjustments are necessary, especially at the beginning. After the processes have become established, they begin to yield long-term profits. Thanks to new customers acquired and existing relationships developed, the investment pays for itself in the long term.

How can we observe and measure all of this?

Modern marketing automation systems offer extensive analysis and evaluation methods. We are very familiar with the development of detailed reporting, so that we can provide you with accurate key figures. This allows you to make important decisions based on numbers, data and facts.

Can you train us too?

On request, we offer detailed training courses on various systems. We know the following tools first hand and from successful practical implementation:

  • HUBSPOT
  • SALES FORCE
  • SALESFORCE PARDOT
  • SALES FORCE MARKETING CLOUD
  • MICROSOFT DYNAMICS
  • MARKETO
  • PIPEDRIVE
  • ZOHO
  • WORDPRESS
  • ZAPIER
  • Adobe
  • ELOQUA

Can the complete website be integrated into the Marketing Automation Tool?

Yes, modern platforms allow full integration of your website. Thus, homepage, blog, member areas and landing pages can be designed, managed and filled with content from one tool.

What marketing automation tools are there?

There are between 50 and 100 marketing automation tools. The best-known providers include u. Salesforce, (Marketing Cloud for B2C and Pardot for B2B), HubSpot, Microsoft Dynamics and Marketo. There are also numerous other smaller providers.