kkvision x SQL Projekt AG - HubSpot Content Hub Project
With the successful go-live of the TRANSCONNECT website and the Business Integration Day website, we have created a strong digital setup together with SQL Projekt AG - both visually and functionally. Our role: technical and conceptual support partner in web development with a focus on HubSpot - specifically the Content Hub.
We are pleased to introduce our new employee Thomas Schützer!
He enriches our team with his expertise as a technical CRM expert & developer. With many years of experience in software and web development, he began his career with a focus on Android apps before specialising in HubSpot and other CRM platforms such as Marketo as a Solution Consultant. His extensive knowledge covers the integration of CRM software, API programming and the implementation of integration platforms.
SEO is not a sprint – long-term SEO efforts pay off.
ChatGPT: More than two years ago, we launched an SEO project with our client, Bolzhauser AG, with the goal of achieving sustainable visibility and organic growth. How did we accomplish this? We leveraged continuous analysis and strategic adjustments as key success factors: The foundation for long-term success lies in data-driven decisions and ongoing optimization. A major focus was on content strategy and content creation around the topic of "AI & Automation." Developing and executing a strong content strategy is crucial for delivering relevant content to the target audience. Keeping up with new technologies is essential to automate processes and save valuable time. We also carried out a homepage relaunch to enhance user experience and performance. An optimized user experience leads to longer time spent on the site, returning visitors, improved SEO rankings, and ultimately, higher conversion rates. Additionally, we optimized the cookie banner for better compliance and usability. When users can make their choices quickly and intuitively, it creates a seamless user experience, reduces bounce rates, and encourages interaction with the website.
Accessible Website – Implementation with HubSpot
With the Barrier-Free Accessibility Strengthening Act (BFSG) coming into effect in June 2025, compliance with standards such as the WCAG (Web Content Accessibility Guidelines) will become a legal requirement. Learn how to create accessible websites with HubSpot—ensuring not only compliance with legal regulations but also meeting the expectations of your users.
Digitalization MEETS Tradition – Our Visit to Der Pschorr in Munich
On January 23rd, our CEO Kathi and CTO Luca visited the traditional inn Der Pschorr in the heart of Munich. In an engaging discussion with the business development team, topics such as CRM and marketing automation took center stage. Der Pschorr embodies true Munich tavern culture, featuring regional products and Bavarian traditions—while also showcasing an impressive spirit of innovation. The dialogue between tradition and digitalization was truly inspiring!
ERP & CRM Explained! [Incl. Graphics]
ERP & CRM form the basis of a digitalised company. In this article, you will learn everything about these two systems, factors to consider when introducing them, and how they can benefit your company.
Sebastian Küstermann becomes Chief Consulting Officer.
We are excited to announce that our Head of Web Development, Sebastian "Basti" Küstermann, has officially taken on the C-level role of CCO at kkvision, effective immediately. With his extensive expertise, over 20 years of experience, and strong dedication, Sebastian is the perfect fit to lead our consulting services and team while driving strategic growth in this area. We look forward to the success and innovations he will bring to our team and sincerely congratulate him on his new role as Chief Consulting Officer of kkvision GmbH! Want to learn more about our team? Visit our website: https://lnkd.in/d38-KgFq.
Successful kickoff for our new project!
With an exciting workshop, we laid the foundation for implementing HubSpot at our client DACHCOM. DACHCOM is a full-service agency for brand communication, supporting companies with creative and strategic solutions in marketing, branding, and digital. Together, we aim to create a data-optimized, seamlessly integrated, and user-friendly HubSpot platform for DACHCOM—connecting and automating sales and marketing for maximum efficiency. What was the focus of the workshop? Gaining a deep understanding of existing processes and tools Analyzing pain points that slow down the current workflow Defining the target state to set clear goals for the future A huge THANK YOU to DACHCOM, especially Marcel Eugster and the sales and online marketing teams, for the hospitality, productive discussions, and inspiring insights. We’re excited for the next steps and to bring our expertise into this project to ensure its success. Here’s to a strong partnership!
Salesforce Administration: Definition, Tips & Advice (Englisch)
Salesforce Administration is a key role in the CRM system of the same name. The complex position contributes greatly to business innovation and business progress. The training is correspondingly demanding.
Salesforce Pardot: Three Success Stories and Explanation
Are you looking for a suitable marketing automation tool for your B2B communication? In this article, I will show you the possibilities Pardot offers you and in which cases it is even indispensable for you
AI, ChatGPT & CRM: 7 Useful Prompts for IT Support
Increase the Efficiency of Your IT Support with AI. In this article, you'll find practical ChatGPT prompts to enhance your CRM workflow.
AI, ChatGPT & CRM: How to use prompts for effective marketing
Combine the power of your CRM with the efficiency of artificial intelligence. Find out in this article how you can give your marketing an extra boost with the help of ChatGPT
Marketing Automation 2024: Definition, Tools, Tips
Email marketing automation is a powerful tool that allows businesses to automate and optimize their email communication. Through predefined workflows and triggers, personalized emails can be automatically sent based on customer behavior, interests, and the stage of the customer lifecycle. This automation through software like Salesforce or HubSpot leads to improved efficiency and effectiveness of the messages
Sometimes your business evolves faster than your own processes. That’s why our client, vilisto GmbH, said – now is the time for a change.
We had an exciting time visiting our client, vilisto GmbH, in Hamburg for an in-depth workshop. During this session, the client walked us through their current processes, highlighting what works well and the challenges they face. For our team, gaining these insights was essential to understanding their workflow. As vilisto continues to grow, its processes must evolve within the CRM’s capabilities to best support both the sales and operations teams. In the coming months, we will focus on improving processes, optimizing handovers between teams, and restructuring the system to ensure the vilisto team can work with their CRM as efficiently as intended. These discussions are invaluable, providing us with the necessary insights to develop tailored solutions that enhance efficiency and effectiveness. We’re excited to collaborate closely with vilisto to refine and optimize their CRM strategy, ensuring it fully supports their business goals. A huge thank you to vilisto for the preparation and warm welcome!
Small tools, big impact - integrations for CRM and marketing platforms
The integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) systems represents a pivotal shift in managing customer relationships. It changes the way businesses interact with their customers. Companies that proactively integrate AI into their CRM strategies are poised for future success and well-equipped for data-driven competition
Salesforce Experience Cloud
Are you looking for a suitable tool to digitize your business and enhance customer experience? In this article, I'll show you the possibilities that the Salesforce Experience Cloud offers and for which use cases it's worth considering.
New! - The HubSpot Commerce Hub
Have you heard about the Commerce Hub? In this article, we'll bring you up to speed and provide information about the new HubSpot tool for processing and centralizing payments.
Taking Off with HubSpot CMS - A Case Study of a Client Project
he HubSpot Content Management System is a valuable tool for implementing websites. Let's examine a client project to see how its flexibility and user-friendliness can efficiently realize and enhance web projects.
B2B Marketing Automation: Practical Scenarios & Pro Tips
B2B Marketing Automation is a very powerful tool. It makes your day-to-day tasks easier, ensures happier customers, and takes your marketing to a whole new level. In this article, we present real-life application examples and share essential tips to make your marketing automation a complete success
AI, ChatGPT & CRM: How to use prompts for effective marketing
Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) and opening up unlimited possibilities. Explore how you can leverage ChatGPT and others to make your CRM and work processes more efficient
CRM Strategy: Top 10 Examples + Definitions [2024]
Customer Relationship Management (CRM) helps companies to build long-term customer relationships and increase sales. And a suitable strategy is essential to succeed. In this article, you will learn all you need to know about successful CRM strategies and receive concrete, practical examples.
Sales Automation 2024: Definition, Tools, Tips
Contact management, online appointment scheduling and automated lead management are just a few of the many uses of sales automation. It relieves sales staff of routine tasks so that they can focus on sales.
CRM & Marketing Automation: Comparison + Practical examples
Modern companies can hardly do without CRM and Marketing Automation. But where are the boundaries and where do they blur? How can both systems be combined and get the most out of it? You will find out in this article. In addition, we present several application examples, explain the advantages of integration and show specific linking options
AI, ChatGPT & CRM: Prompts for exceptional customer service
AI, CRM & Customer Service - an Unbeatable Trio. Discover how you can elevate your customer service and CRM to the next level with ChatGPT prompts.
Salesforce Service und Field Service Cloud
Would you like to know how you can provide even better service with excellent software? Whether digital, over the phone, or with field employees, Salesforce offers powerful products that provide your customers with the experiences that make them happy.
CRMs in the Era of Artificial Intelligence
The integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) systems represents a significant shift in managing customer relationships. It changes the way businesses interact with their customers. Companies that proactively integrate AI into their CRM strategies are poised for future success and well-equipped for data-driven competition.
Marketing Automation 2024: Definition, Tools, Tips
Email marketing automation is a powerful tool that allows businesses to automate and optimize their email communication. Through predefined workflows and triggers, personalized emails can be automatically sent based on customer behavior, interests, and the stage of the customer lifecycle. This automation through software like Salesforce or HubSpot leads to improved efficiency and effectiveness of the messages.