Modern companies can hardly do without CRM and Marketing Automation. But where do the boundaries actually lie, and where do they blur? How can both systems be combined and the optimum results be achieved? Find out all the answers in this article.
Compared to the B2C environment, marketing activities in B2B are much more long-term. Decision-making processes also usually take much longer. The more decision-makers are involved in the process,...
Salesforce Administration refers to the administration of the eponymous platform Salesforce. Administrative activities include in particular the configuration of Salesforce, the implementation of...
Sales automation is an important topic in today's digital age. The possible uses are diverse, from online appointment scheduling and automated lead management to fully automated digital sales.
