CRM & Marketing Automation: Comparison + Examples
Modern companies can hardly do without CRM and Marketing Automation. But where do the boundaries actually lie, and where do they blur? How can both systems be combined and the optimum results be...
B2B Marketing Automation: Practical Scenarios & Pro Tips
Compared to the B2C environment, marketing activities in B2B are much more long-term. Decision-making processes also usually take much longer. The more decision-makers are involved in the process,...
Marketing Automation 2026: Definition, Tools, Tips
Good marketing is essential, regardless of the size and industry of a company. However, planning and executing marketing activities is a time-consuming undertaking. This is even greater if you want...
Salesforce Administration: Definition, Tips & Advice
Salesforce Administration refers to the administration of the eponymous platform Salesforce. Administrative activities include in particular the configuration of Salesforce, the implementation of...
Sales Automation: Definition, Tools, Tips
Sales automation is an important topic in today's digital age. The possible uses are diverse, from online appointment scheduling and automated lead management to fully automated digital sales.